Hearing Aid Franchise Case Study
Size: 1200+ employees
What they do: Mail order hearing aids
Who they service: Patients over the age of 50, 20 miles from a franchise
Before Working with Prizm Media
Centres not receiving sufficient leads from national ad campaigns through Agency Of Record. They also needed a way to parse the leads to their individual franchises in as real-time as possible to yield best results.
Goals
To increase the appointment prospect pool.
Our Solution
Implemented online and verification lead generation programs in tandem to yield hearing test inquiries. Integrated to Franchise CRM to allow headquarters to manage lead distribution based on internal criteria.
Lessons Learned
- Client’s outbound team was more successful than inbound
- Digital campaign yielded lower conversions but was offset by verified program
- Psychological motivation factory – conversions increase when volume increased
3 to 8%
Conversion rate
< $225
per new acquired patient
4x
Increase in monthly customers
4000+
In new sales, average, $2500
After the pilot phase, there was 600+ increased patient verifications per day after 30 daysÂ
