by Kevin Tran | Jul 28, 2016 | Blog, DME Marketing
As an industry, the Medicare DME supplier market world is more competitive than ever before. Whether it’s a product of technological innovations, an aging population, or some combination of the two, more people are accessing Medicare and medical equipment than ever...
by Kevin Tran | Jul 22, 2016 | Blog, DME Marketing
As marketers, we all know what a tough job it can be to make sure our products and services rise above the clutter to be recognized and remembered by members of our target audience. This is made even more difficult in one of the most competitive industries out there:...
by Kevin Tran | Jul 7, 2016 | Blog, DME Marketing
What is Sleep Apnea? Simply put, sleep apnea is when one’s breathing is paused during sleep. Not only does this affect the quality of your sleep, but there are a number of other tangible health impacts as well. The most common type of sleep apnea is obstructive sleep...
by Kevin Tran | Jun 30, 2016 | Blog, DME Marketing
For marketers of Medicare insurance, reaching the 65 and older market is becoming increasingly complicated – but not for the reasons you might think. Seniors are more and more divergent with regard to how tech savvy they are, as some adopt mobile and social platforms...
by Kevin Tran | Jun 24, 2016 | Blog, DME Marketing
Outbound Lead Generation When marketers think about lead generation, chances are they are thinking about customer acquisition tools like web forms, surveys, social media appeals, and the gamut of other online lead generation tools that have saturated the market over...
by Jessica Dorazio | Apr 12, 2016 | Blog, DME Marketing
This is Part III of a three blog series with our takeaways from this year’s HIMSS Conference. Click here to see Part I, and here to see Part II. HIMSS is the healthcare technology industry’s largest educational and networking conference of the year. Interoperability...
