A reverse mortgage is a loan taken out mostly by seniors that allows them to use their existing home equity to receive cash. As the borrower makes payments over time, their equity will diminish until it reaches zero, at which point there is no remaining loan balance. Reverse mortgages can be a great way for seniors to obtain the resources they need without selling their family home or moving into assisted living.

As a lender, you need to increase the number of loans to seniors and make it easier for them to obtain a loan. One way you can do this is by enrolling in a lead generation program so that you can identify the borrowers who are most in need of a reverse mortgage and aid them in finding a lender.

Prizm Media is a lead generation company that utilizes various methods to contact qualified leads to educate them about reverse mortgages and possibly convert them into borrowers.

Before you enroll in a reverse mortgage lead generation program, you will need to know a few things;

1. Understand lead generation programs

Before enrolling in a lead generation program, you should understand what it is and how it works. Lenders pay lead generation companies like Prizm Media to promote reverse mortgage education. This means that the more leads they provide, the more they are paid. The first step in this process is to find potential leads.

They will gather information from seniors or those interested in a reverse mortgage via various methods, including direct mail marketing and telemarketing.

2. Understand the services they can offer and how you can benefit

Lead generation companies like Prizm Media can provide you with numerous benefits. Some of them include the following;

●      Identify potential borrowers and determine how to reach them most effectively.

These companies will work to identify seniors who are in need of a reverse mortgage, as well as analyze other factors that may affect the likelihood they will apply for a reverse mortgage.

●      Provide access to a pool of qualified leads.

The most qualified prospects won’t be aware of the company’s existence. A good lead generation company will help you get the most qualified leads, which can ultimately increase your chances of closing a loan and make you much richer!

●      Allow you to work with qualified leads instead of directly with them.

And lastly, lead generation companies will work directly with the leads to ensure your campaign is successful. You may have the resources or capabilities to do so, but it is still much easier and more effective if you let them handle everything.

3. Understand the costs involved

A reverse mortgage lead generation company will charge you a fee per lead. But just like everything else in life, you get what you pay for. A good company with an effective marketing campaign can help you achieve better results and higher conversion rates by targeting the right leads. Of course, every lead is different, so what works for one lender may not work for another.

This is why Prizm Media will review your specific situation and marketing needs to provide customized services that best fit your business model.


If you want to obtain a large number of leads to increase your profit while also helping seniors find the resources they need, enrolling in a reverse mortgage lead generation program may be right for you! Be sure you understand what is required, what to expect, and how much it will cost. Prizm Media is a great option to help you achieve these objectives.