The word “telemarketing” sits negatively with most, however, with increasing compliance standards in addition to the variety of products and or services being offered, this perception is turning around. This is a good form of lead generation, if it can be done in a less invasive, proper, respectful way, using and following, within the compliance guidelines.
Tips for successful telephone lead generation.
1. Compliance is very important. Being familiar with regulations surrounding verticals you work within is important to not only ensure quality control but to also make sure that legally you’re within the guidelines of lead generation.
2. “Earn the conversation,” A phrase used all the time in the telemarketing industry. The person on the other end owes the telemarketer nothing. Telemarketers often feel as though they’re rushed in getting their point across, missing the point of the call in the first place. Give them a reason to talk to you.
3. Scripts fail, plain and simple. Have “guidelines” as to the information you’re trying to convey. Engage them in a conversation at their comfort level and pace.
4. Listen, plain and simple. Make the call seem less about you and more about them. This is where the art of telemarketing comes in.
5. Confidence is key. You don’t have to drop industry terms to make yourself sound like an expert, just understand the product and or information.
For more information on how our telephone lead generation can work for you, contact PrizmMedia.com