With almost 3 billion people with access to the Internet today, it’s more important than ever to stay on the ball when it comes to digital media marketing. Here are 5 of the top digital lead generation trends in B2C and B2B marketing that you could be missing out on!
1. Add Some Personality
Focusing your marketing efforts towards people who are likely to become customers just makes sense, but the latest trend is taking the idea one step further. Personalization using micro-targeting is gaining ground as one of the most current ways for B2B and B2C companies to engage with their audience and boost their sales.
Personalized Internet marketing has become so pervasive in B2C that we don’t even think twice about it as consumers. It’s a given that all the best e-commerce sites recommend our next favorite purchase and that freebie companies only send us coupons for products that we like. But B2B companies are taking advantage of personalization techniques too. For example, before getting in touch with potential clients, many successful marketers use analytic software and digital strategies to frame their sales pitches. Catering your message to your target demographic is one of the best ways for B2B and B2C businesses to get ahead online.
2. Get Predictive Analytics for Profits
Predictive analytics often overlap with personalized approaches in digital marketing. In B2C, it’s most commonly seen in e-commerce suggestions for products you may be interested, such as Amazon’s “Customers Who Bought This Item Also Bought” feature. B2B marketers are also taking advantage of this technology by using it to streamline data and qualify leads.
3. Look to LinkedIn
Social media keeps on growing as a marketing tool for businesses targeting consumers and other businesses. B2C social media strategies are still going strong, while B2B marketers are maximizing social media opportunities more than ever, especially on LinkedIn. According to a ReachForce study, 44% of B2B marketers have generated leads via LinkedIn, versus 39% that have generated leads through Facebook or 30% through Twitter. There are many ways that companies can take advantage of the business-focused platform, such as introducing yourself, joining groups, using it for pitch research, and publishing articles as an industry expert.
4. Automate for Easy Sales
Marketing automation software is used more than ever in lead generation and for good reason. Cost effective, efficient software can now take care of many labour-intensive tasks, allowing you to concentrate on really communicating with your audience. This trend applies to both B2C and B2B, as according to MarketingProfs, a surprising 37% of B2B marketers are already using automation for lead generation.
5. Content Is Still King (or, The Trend That Just Won’t Quit)
However, at the end of the day, content is still king. It is the foremost trend in B2B marketing and one of the most exciting lead generation tactics for B2C marketing. Creating and publishing original content like blog posts, white papers, infographics and videos is a proven tool for boosting brand presence and generating leads on a budget. While other trends have grown in popularity and effectiveness in digital marketing, don’t forget the importance of content in your marketing strategies.
Want to know more about generating leads and boosting your profits? Contact Prizm Media at [email protected] or by phone at (603) 326-0096 today today!