Compliance. Scalability. Geo-location. IP timestamps.
Lead generation can be confusing, and it is not always clear what the process is or what lead generation terms mean. This difficulty is especially true in online healthcare lead generation through the web, where there are complex healthcare marketing regulations and government controls.
But online lead generation can be one of the greatest tools to grow your business as a healthcare provider. The marketing approach fills your sales pipeline with quality, compliant leads, which is the main challenge to expanding your contact list and converting potential customers into consumers.
It can be intimidating to start with this type of healthcare lead generation if you do not know all the details. Understanding how online lead generation works lets you be confident in boosting your sales cycle.
Here is a breakdown of the ideal techniques that your lead generation firm should do based on Prizm Media’s proven methods.
1. Consultation
Your marketing budget may be the biggest financial risk you take as a healthcare provider. It is crucial for your lead generation firm to grasp your business entirely before using that budget to make sure you are making the most of your resources.
The best lead generation firms will consult with you so that they fully understand your marketing lifecycle, unique needs, and KPIs for growth. Make sure the firm you choose has a reliable reputation for being careful before launching a marketing campaign. It might be best to take a second look if they are not acting like partners or taking the time to learn everything about your business.
2. Web Form Creation
After consulting with you, a great lead generation firm will build a lead generation page for your online campaign. The purpose of this lead generation form is to allow interested, informed consumers to fill in their contact information and details. In addition to agreeing to a disclaimer that informs them of their rights and how their information will be handled.
Lead forms should be clear, concise, and attractive to potential consumers. The easier they are to understand, the more efficient the lead generation process is. It is also important to make sure that the banners, emails, or any other creatives that will drive traffic to this form are on websites that will be relevant to the consumer you’re looking to attract.
a) Compliance Check #1: TCPA Opt-in
The first compliance check is the TCPA opt-in. Lead generation firms need to ensure that the consumer is giving their permission to be contacted. This permission is usually in the form of a checkbox somewhere on the web form that the consumer agrees to. If there’s no check box, the online healthcare lead is not compliant, and it cannot be sold to a healthcare provider legally.
3. Compliance Check #2: IP Timestamp and Geo-location
The second compliance check takes place during the web form submission. Every Internet connection has an IP timestamp that shows the time and location of when the consumer submitted their web form. A reputable lead generation firm will check the timestamp and geo-location of the IP address to make sure that the lead is high quality. If the lead is from a non-applicable location or spam, the lead should not be used.