One of the best ways to obtain the highest value from a lead generation campaign is through appointment sets and transfers. With appointment set leads, the potential customer is set up with an appointment, for example, to speak to a doctor or other specialist that is needed to close the deal. This is extremely beneficial, as this process makes the procedure of marketing and selling a product or service exceedingly simple for the business, as well as for the prospective buyer – the simpler buying is for the customer, the easier it will be for them to make the decision to purchase.
Phone and Call Verified Leads
A transfer lead is very similar to an appointment set lead and it is of significant benefit to your business. This is the point at which phone verified leads are taken a step further. During a phone call with a potential lead, after the verification questions are successfully answered, the agent working on your company’s behalf will transfer the potential buyer to a specialist from your company who will then handle the most important part of the call, the sales pitch.
In addition, sometimes it is far more appropriate to transfer the lead to the client right after the lead has passed the qualification process. For example, some durable medical equipment leads, such as mobility leads, result in sales much quicker if the final sale takes place immediately after phone verification. There are various reasons for this. Sometimes older patients will not remember receiving the initial call in the first place, or they may change their minds after passing the initial call. Therefore, transfer lead generation, or hot transfer lead generation, can prove to be a rather useful and more lucrative method for closing sales successfully.
Once the customer has had a chance to speak with someone about the product, they have a significantly higher probability of purchasing your product or service. Put simply, the qualification process should also help to facilitate the buy. The easier you make the qualification process for the customer, the easier it will be for the customer to make the purchase.
On the other hand, many verticals work exceptionally well with appointment set leads. For instance, for online education lead generation and other various higher education lead generation campaigns, prospective leads are first handled by our agents, who then verify the quality of the lead, after which an appointment for a follow up call from the client is made. This approach has had a high success rate in many verticals and types of leads, such as Rx leads, diabetic leads, payday loan leads, back brace leads, cpap leads, catheter leads and many others.