One of the most well-known aspects of sales, as many people in the retail industry know, that certain products and services will yield a higher ROI depending on the season. A good demonstration of this would be the selling of camping gear during the summer season, while products such as coats and firewood sell best during the winter months. In a few significant ways, this concept can be applied to the lead generation industry.
As summer approaches, we have to assume that a higher number of people will be spending their time outdoors, possibly engaging in more physical activities. During this season, people with mobility issues or other immobilizing diseases will wish to purchase products and/or services that aid in their summer activities. Such leads could include mobility leads, arthritis leads, joint pain leads, vision leads, hearing aid leads, back brace leads and other various types of durable medical equipment leads, such as catheter leads and cpap leads. And of course, this could also be a great time for diabetic leads and diabetic supply leads, as the need for blood sugar tests could vary for some people depending on how exercise and eating habits fluctuate for some people over the summer time.
In addition to durable medical equipment, many people will wish to register for a higher education program. As many college/university programs begin in August or September, the summer months preceding these programs are ideal for higher education lead generation, online education lead generation, credit repair leads and payday loan lead generation. Many schools require that students have medical insurance, which means that this could also be a great time for HMO leads and private insurance leads.