To the Providers of Diabetic Home Medical Equipment (HME),

By now, I am sure you are quite familiar with the statistics surrounding diabetes in this decade. You are no doubt aware of the 2014 CDC report that suggests there are 29.1 million people in the United States with diabetes, and another 86 million who could be classified as “prediabetic”.

Source: 2014 National Diabetes Statistics Report, CDC

With 1 of out every 11 people being diagnosed with diabetes, and over 245 billion dollars being spent annually to treat this disease – there is little question that your products and services have become more important, to more people, than ever before.

So let me ask you, why are you still relying solely on traditional marketing techniques to connect consumers to the products that will make their everyday lives more manageable? The products that will give them more time to spend doing the things they enjoy with the people they love, and less time worrying about their health.

Successful HME (also known as DME – durable medical equipment) providers who operate in the diabetes space know first hand that it is simply no longer enough to rely on traditional forms of marketing (advertising, television, radio) to inform, educate, and encourage consumers living with diabetes to engage with your company and its products.

Why is that? Market saturation. While there are more and more people diagnosed with diabetes everyday, there are also an increasing number of companies trying to break into the HME industry and shrink your market share. In fact, an industry analysis from 2014 conducted by Transparency Market Research claims that over 40% – the largest share- of the medical equipment rental market came from durable medical equipment. Think about all of the medical equipment that is needed across the world over the course of a year. Now consider that almost half of that equipment consists of products and services just like yours. Your industry is, and will continue to be, incredibly competitive, and the best thing you can do at this point is to diversify your marketing strategy.

In 2015, the biggest problems that HME providers like you are facing is finding a way to cut through the clutter and competition and connect directly with your end consumer – the people whose lives will be improved by using your products.

How do you do it? Two words: Lead Generation.

Now when marketers hear “lead generation” a lot of them get scared away. Common misconceptions include the idea that lead generation will reflect poorly on your brand, that it will annoy or alienate your end consumers, or that it’s just a glorified version of telemarketing. All of which have been completely disproven by some of the most successful HME providers in the industry.

Think of it this way – your product caters to a very, very specific niche: people with diabetes. If you ran an advertisement of television or the radio – there are still going to be 10 out of every 11 people who have absolutely no use for what you are providing. Would it not be fantastic if your message were only heard by people who could benefit from your product?

That’s the beauty of lead generation. We do the legwork to qualify all of the leads we produce so that you can connect only with customers who will directly benefit from the HME products and services you are providing.

Beyond that, high-quality lead generation firms also help move your company’s marketing techniques towards market automation – or the idea that leads can be secured and qualified almost automatically based on the content, targeting, and conversion rates associated with lead gen best practices. The best lead generation companies will walk you through your existing marketing program, highlight opportunities for seamless integration with lead gen processes, and help you boost your growth and ROI.

If you’ve always experienced success with a particular television, radio, phone, or e-mail campaign – by no means am I suggesting abandoning those strategies in favour of lead generation. However, it is worthwhile to consider learning more about how lead generation processes can amplify your already successful campaigns, as well as round out the rest of your marketing program.

There’s no doubt that the diabetes HME space is going to become increasingly saturated as competitors continue to enter the market. In fact, just this week the technology behemoth Google announced that it is entering the market by beginning research on products that can “reduce complications, improve outcomes, and lower costs” associated with diabetes.

If there were ever time to think about boosting your marketing in an effort to connect and build relationships with as many potential customers as possible, now would be it.

Industry talk aside, your products do a lot of good for millions of people – why thinking about taking the steps to ensure you are doing what you can to help get your medical equipment into their hands? Good lead generation benefits everyone.

Sincerely yours,

Prizm Media is a healthcare lead generation innovator set to disrupt the health and technology space with its game-changing eHealth Ecosystem. 

We are the health lead generation company of choice for some of the fastest growing DME and diabetic supplies providers and mail order pharmacies in US and Canada. Our vision of transforming people’s health by connecting healthcare providers with the people who need them most has fueled our success, making us a thought leader in our field. 

Using a lead generation company is one of the easiest, efficient, and powerful ways to generate high-quality leads to increase conversion.

Click here to get in touch with Prizm Media for more information.