Click to Call

The Click to Call, or CTC, concept was derived from the idea that a consumer could contact a company for more information upon impulse while viewing the site, or request a call back from a business simply by providing their phone number on the business’s website. ...

Content Marketing

One of the most critical pieces of a marketing campaign has to do with content marketing.  Content marketing involves arranging information that is pertinent to your business and displaying it to the rest of the world in a way that is fashionable to your industry and...

Appointment Set and Hot Transfer Lead Campaigns

One of the best ways to obtain the highest value from a lead generation campaign is through appointment sets and transfers.  With appointment set leads, the potential customer is set up with an appointment, for example, to speak to a doctor or other specialist that is...

Increase Your Conversion Rate

Growing up, we’re always being told to work hard. The harder we work for what we want, the closer we’ll bring ourselves to our goals.  However, often times it can seem as though, no matter how hard we work, our goals are still a bit further than an arm’s length away...