by Kevin Tran | Oct 31, 2016 | Blog, DME Marketing
Email marketing remains one of the most popular options for organization to distribute their message. In fact, a marketing survey conducted by Ascend2 suggested that email marketing is a tool used by roughly 82% of B2B and B2C companies. Without getting too deep into...
by Kevin Tran | Oct 20, 2016 | Blog, Healthcare Marketing
Sales and marketing. Two words so commonly grouped that they often become synonymous, if not confused entirely. While this may seem obvious, sales and marketing are two very different processes, each contributing to the overall success of a business’s bottom line....
by Kevin Tran | Oct 12, 2016 | Blog, Healthcare Marketing
The concept of consumerism is one that permeates so many facets of our daily life, whether it is through our purchase habits, our relationships to the things we own, or how we use consumption to perform our identities. While there is much to be said about consumerism,...
by Kevin Tran | Oct 5, 2016 | Blog, Healthcare Marketing
The medical device market is widely understood to be one of the largest markets in the healthcare industry, which can make things exceptionally challenging for marketers struggling with how to market a medical device. According to Market Realist, the United States...
by Kevin Tran | Sep 28, 2016 | Blog, DME Marketing, Healthcare Marketing
These days, the suite of tools available to digital marketers is more diverse than ever before. From pop-ups, to landing pages, to social media campaigns, the channels through which to reach your target consumer are constantly evolving, so it’s no surprise that it is...
