by Rumana Dsouza | Feb 8, 2017 | Blog, DME Marketing, Healthcare Marketing, Pharmacy Marketing
Healthcare marketing is an increasingly competitive field, and it is dominated by players who have the foresight to plan ahead and predict changes. Like every business sector, the consumers’ primary attention has shifted to digital. Analyzing trends allows you to...
by Rumana Dsouza | Nov 28, 2016 | Blog, DME Marketing, Healthcare Marketing
Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no...
by Rumana Dsouza | Nov 18, 2016 | Blog, DME Marketing, Healthcare Marketing
Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly...
by Rumana Dsouza | Nov 4, 2016 | Blog, DME Marketing
Sales is not for the faint of heart, and reaching out to physicians and healthcare providers can often be daunting. The potential of your company begins to lose significance if you can’t sell to your clients. For this reason alone, your company’s sales department is...