by Andrew Kussy | Aug 3, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
Chances are, when you think about augmented or virtual reality (AR/VR), you are picturing a mall kiosk with a big headset and teenagers swinging their arms around playing video games. While that is absolutely one application of this technology, the truth is that...
by Andrew Kussy | Jul 16, 2018 | Thought Leader
The following article features Zeeshan Hayat, an award-winning healthcare entrepreneur (BIV’s Forty Under 40 Award 2014, BIV’s BC CEO Awards 2018, and EY Entrepreneur Of The Year® Awards Finalist 2016/2018) and his perspective on the importance of giving...
by Andrew Kussy | Oct 16, 2017 | Blog, Healthcare Marketing, Pharmacy Marketing
Marketing is a complicated, competitive, and constantly evolving industry. It’s becoming increasingly difficult to reach one’s target market among a sea of competing messages. Add in the fact that there are more social channels than ever before to promote your...
by Andrew Kussy | Sep 20, 2017 | Blog, Healthcare Marketing
These days it seems like the research around consumer decision-making is focused solely on the millenials. While this group is undoubtedly an important part of our economy’s future, it would be a mistake to forget about the baby boomers. As a refresher, baby boomers...
by Andrew Kussy | Sep 6, 2017 | Blog, DME Marketing, Healthcare Marketing
For companies in the healthcare industry, the over 65 demographic is an incredibly important part of your customer base. It’s a demographic that often comes to rely on products and services. It’s also one that is rapidly growing. According to the Transamerica Centre...
