by Andy | Sep 18, 2018 | Blog, DME Marketing, Healthcare Marketing, Pharmacy Marketing
If you have been paying attention to the internet lately, chances are you have come across the term “blockchain.” Blockchain is taking the world by storm, with many touting it as “the future of the Internet”. But what is blockchain, exactly? And why is it having such...
by Andy | Sep 6, 2018 | Blog, DME Marketing, Healthcare Marketing, Pharmacy Marketing, Uncategorized
In the healthcare marketing industry, we hear a lot about how technology is the future of healthcare. In this blog, we’ve discussed how recent trends are pointing to our mobile devices becoming an increasingly important part of how we share our health information and...
by Andy | Aug 24, 2018 | Blog, DME Marketing, Healthcare Marketing, Pharmacy Marketing
In this blog, we write a lot about how challenging the healthcare space is for DME suppliers and pharmacy owners. There’s so many factors to be aware of – increased competition, changing legislation, and an increased focus on technology. As a result, we’ve made...
by Andy | Aug 21, 2018 | Blog, DME Marketing, Healthcare Marketing, Pharmacy Marketing
A marketing campaign is only as effective as your ability to measure it. This is especially true in the healthcare space, where competition, regulation, and market saturation all play a role in making it more difficult to deliver your message to your target audience....
by Andy | May 16, 2018 | Blog, DME Marketing, Healthcare Marketing
In 2018, it is a given that social media has become an essential part of how we communicate on regular basis. As we become increasingly reliant on social media to gather and share information, we will inevitably see it’s uses expanded into more and more aspects of...
by Andrew Kussy | Sep 6, 2017 | Blog, DME Marketing, Healthcare Marketing
For companies in the healthcare industry, the over 65 demographic is an incredibly important part of your customer base. It’s a demographic that often comes to rely on products and services. It’s also one that is rapidly growing. According to the Transamerica Centre...
