by Rumana Dsouza | Nov 28, 2016 | Blog, DME Marketing, Healthcare Marketing
Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no...
by Rumana Dsouza | Nov 18, 2016 | Blog, DME Marketing, Healthcare Marketing
Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly...
by Rumana Dsouza | Nov 4, 2016 | Blog, DME Marketing
Sales is not for the faint of heart, and reaching out to physicians and healthcare providers can often be daunting. The potential of your company begins to lose significance if you can’t sell to your clients. For this reason alone, your company’s sales department is...
by Kevin Tran | Oct 31, 2016 | Blog, DME Marketing
Email marketing remains one of the most popular options for organization to distribute their message. In fact, a marketing survey conducted by Ascend2 suggested that email marketing is a tool used by roughly 82% of B2B and B2C companies. Without getting too deep into...
by Kevin Tran | Oct 20, 2016 | Blog, Healthcare Marketing
Sales and marketing. Two words so commonly grouped that they often become synonymous, if not confused entirely. While this may seem obvious, sales and marketing are two very different processes, each contributing to the overall success of a business’s bottom line....
by Kevin Tran | Oct 12, 2016 | Blog, Healthcare Marketing
The concept of consumerism is one that permeates so many facets of our daily life, whether it is through our purchase habits, our relationships to the things we own, or how we use consumption to perform our identities. While there is much to be said about consumerism,...
