by Kevin Tran | Oct 5, 2016 | Blog, Healthcare Marketing
The medical device market is widely understood to be one of the largest markets in the healthcare industry, which can make things exceptionally challenging for marketers struggling with how to market a medical device. According to Market Realist, the United States...
by Kevin Tran | Sep 28, 2016 | Blog, DME Marketing, Healthcare Marketing
These days, the suite of tools available to digital marketers is more diverse than ever before. From pop-ups, to landing pages, to social media campaigns, the channels through which to reach your target consumer are constantly evolving, so it’s no surprise that it is...
by Kevin Tran | Sep 20, 2016 | Blog, DME Marketing, Healthcare Marketing
Marketing to healthcare professionals is no easy task, and anyone who works in medical equipment advertising would be able to tell you why. Healthcare professionals are as varied as they come – some like to stay on the cutting edge of technology while others embody...
by Jessica Dorazio | Sep 7, 2016 | Blog, Healthcare Marketing
Healthcare has not progressed in the same patient-centric, digital manner that many unregulated industries have, but its future is full of potential. Factors like the financial strain of an aging population, a shift to a values-based payment model, and increased...
by Jessica Dorazio | Sep 1, 2016 | Blog, Healthcare Marketing
Healthcare is more competitive than ever before, with factors like an aging population, digital health, and the Affordable Care Act driving the industry to rethink their current systems. Consumer demand for greater access to healthcare and a personalized approach to...
by Kevin Tran | Aug 24, 2016 | Blog, DME Marketing, Healthcare Marketing
Landing pages are an integral component of online medical marketing and, more specifically, of successful medical sales leads campaign. An effective landing page can make or break a company’s online success, and in a competitive industry such as the medical device...
