The Click to Call, or CTC, concept was derived from the idea that a consumer could contact a company for more information upon impulse while viewing the site, or request a call back from a business simply by providing their phone number on the business’s website. This has had a huge impact on the lead generation industry. CTC is perhaps one of the best ways to evaluate whether a lead is genuinely interested in the product or service that the website is offering. By requesting a call back about the product or service, the consumer is ready to make a purchase.
Market research has shown that providing a CTC service on your website can dramatically increase your ROI, which in turn can significantly boost conversion rates. In the case of lead generation, providing a service of this nature is largely beneficial due to the fact that many lead verticals may require more information from an expert before the client can make a purchase. For example, for a potential client who is interested in HMO leads or private insurance leads, an explanation from a person who is knowledgeable in the area of health insurance leads would be most beneficial. This is also the case for discussions concerning most durable medical equipment leads, such as catheter leads, diabetic supply leads, hearing aid leads, vision leads, and cpap leads. Many prospective customers who are interested in leads from the financial verticals, such as credit repair leads and payday loan leads will also benefit from having the ability to speak to someone during their visit to your website, which consequently, will help to increase your ROI in the process.
In addition, it is important to consider the fact that many potential clients that are interested in purchasing leads will react on impulse. Once interest has been drawn to your product or service, it is crucial to allow them a way to act on impulse, before their attentions are attracted to another website that offers similar services.