There are a number of challenges that can be encountered when it comes to generating leads. Selecting the appropriate tactics, strategies, and offers to gain the attention of potential leads is highly important. Often times, companies are skeptical about generating leads due to the field’s risk-reward nature.
Three common reasons are as follows:
1) Lack of Quality. Many lead generators are able to provide a high volume of data. However, often times the quality is not up to par. In order to tackle this, it is essential to provide leads according to your exact qualifiers. It is ideal for leads to be double verified. This can be accomplished through a Q&A team that listens to call recordings to ensure quality, following initial call center verification. Additionally, ensure the company you are working with is a TCPA and HIPPA compliant establishment who are able to provide quality leads that are opt-in.
2) Lack of Exclusivity. Quite frequently, many companies sell the same lead to two or more different clients. However, it is vital to ensure that all campaigns are exclusive and that a lead is only sold once for your exclusive industry. This eradicates the chances of encountering a frustrated customer who was just approached by your competition. This can be easily avoided with the integration of an effective CRM system that only allows one lead to be sold to only one client.
3) Billing Issues. It is important for you to get your money’s worth and this should be equally important for the lead generation company you are working with. Hence, if you are not satisfied with the campaign results, a lead generation company should gladly include a scrub clause in your agreement that stipulates the details of credits that will be provided for bad leads that may be generated. It is essential to ensure that your desired CPA is met, but it’s also important to remember you may not reach that number right away as there is a learning curve, especially if your team is new to lead generation. At Prizm Media Inc., the time we put into training agents and creating scripts is not billed to our clients and in the unlikely case of not being able to deliver – we are ready to refund you.
It is common to become easily skeptical about generating leads. However, with accurate targeting, frequent tracking, and an experienced sales team, Prizm Media Inc. can help you get the results you need with no initial set-up fee.