There’s no doubt that diabetes is becoming increasingly prevalent in our society. In fact, this Prizm blog from last month highlights just how large the diabetes market is becoming. With every 1 out of 11 people diagnosed with diabetes, and over 245 billion dollars spent on treatment annually – this growth is also leading to an increasingly competitive space.

For providers of HME/DME diabetes products, this poses a very peculiar challenge. One on hand, there are more people than ever whose quality of life would benefit from being connected to the products and services that you offer. On the other hand, higher demand means there is more competition than ever within the HME/DME space to reach these individuals.

What Can I Do To Increase Growth with Diabetic Leads?

It’s time to get creative with your marketing.

Traditional marketing techniques can be a blessing when it comes to positioning your product within the market. A strong brand, targeted advertising, appropriate placement, and a quality product will all work wonders to get your products in the hands of the people who need them. But it’s simply no longer enough. In the age of ever-changing technology, mHealth, and instant access to limitless information – companies need to work harder to reach these individuals and make sure they truly understand the value of your products and services.

Lead generation can help your company do exactly that.

In layman’s terms, diabetic lead generation is the process of procuring and delivering inquiries from interested people to your business at a guaranteed cost. Instead of worrying about whether your television commercials, newspaper ads or social media blasts are reaching your target market, with lead generation you can rest assured that your marketing dollars are being spent only to target individuals who will benefit from your product or service.

It is understandable that companies may be wary of handing over control of their marketing strategy to an external company like a lead generation firm. However, this fear can easily be mitigated by choosing to work with a lead gen company that has a proven record for obtaining results, scaling their operations to match the client’s needs (incredibly important in achieving growth targets!), and relies on an evolving set of best practices with respect to staying compliant with legislation and regulatory bodies.

How Does Lead Generation Obtain This Information?

A good lead generation firm will create an effective, diabetes-focused media campaign that is designed to generate inquiries from interested consumers. Once those consumers have voluntarily expressed their interest in hearing from you about your company’s products and services, either through telephone, e-mail, or social media – we confirm that interest and provide you with their contact information to follow up and discuss how your organization can help improve their quality of life.

When discussing lead generation – you might hear the terms “long form” or “short form”. This simply refers to – as you might have guessed – the length of the form in which a prospective customer (or “lead”) is asked to fill out there information. Short forms require less information from the lead and, therefore have a quantity of leads generated. However, these leads result in a lower quality and are less likely to convert to customers. On the other hand, long forms generate less leads overall – but the individuals who take the time to fill out all of their information are significantly more likely to convert to potential customers.

This leads us to our next point, which is that quality leads are everything.

So… How Are Quality Leads Generated?

There are a number of things that factor into whether or not a diabetic lead is high-quality – but three of the most important things to consider are; a strong offer, emphasis on compliance, and effective follow-up.

Strong Offer

Convincing prospective customers to share their personal information with your company is no easy feat, especially during an era where spam rates are higher than ever. The offers you produce – whether online or offline – need to be appealing enough to convince customers to take the time and energy to submit authentic and complete personal information that can be used to qualify their interest and move them through the lead generation pipeline.

Emphasis On Compliance

In the lead generation space, following the rules is paramount. With an increased focus on rules and legislation (TCPA, HIPAA, CASL, etc.) it is so important for lead generation firms to play by the book and ensure that the leads generate are compliant with each series of regulations. When it comes time to choose a firm to generate your diabetic leads, it is imperative that you ensure they have a well-established system of checks and balances to ensure that they are not only meeting current legislation, but are aware of the updates that may be coming and are proactively ready to adapt to any potential changes.

Effective Follow-Up

If everything goes well, you will have a number of high quality leads coming your way. However, in order to capitalize on these leads while they are still “hot” – you need to receive them immediately after conversion. A good lead generation firm will have a series of procedures in place that get you newly converted leads as quickly as possible.

When it comes to marketing your DME/HME product in the diabetes space, there’s no question that lead generation is quickly becoming the go-to choice for companies to connect with their potential clients in more effective ways. With that said, knowing what to look for when it comes to working with a lead generation can mean the difference between low-quality leads and minimal returns, and an optimized, highly effective marketing campaign that has a serious impact on your sales cycle.

Using a lead generation company is one of the easiest, efficient, and powerful ways to generate high-quality leads to increase conversion.

Click here to get in touch with Prizm Media for more information.