Outbound Lead Generation

When marketers think about lead generation, chances are they are thinking about customer acquisition tools like web forms, surveys, social media appeals, and the gamut of other online lead generation tools that have saturated the market over the last several years. While there is no doubt that these tools can be successful in increasing your customer base and boosting your sales program, it is important for marketers to know that online leads are not their only options when it comes to entering into the lead generation space.

Live call transfer leads are a type of lead generation where calls are directed to your sales agents in real time. Sound too good to be true? This is how it works: leads are qualified through a number of means (including online), then call centre staff call these leads to begin the conversation and further qualify the prospects. Finally, once the prospect has confirmed their interest, they are transferred directly to your sales staff in real time to continue that conversation and capitalize on their previously established interest.

In short, when you run a live transfer leads campaign, your sales team can experience an influx of inbound calls consisting of people who are qualified, interested, and have already begun the conversation.

Live Transfer Leads are Attractive

If that’s not reason enough, here are 7 more facts that demonstrate how live transfer leads might be an attractive alternative to online lead generation:

1. They are immediate

One of the golden rules of online lead generation is to capitalize on your leads while they are “hot”. This can be difficult because if you do not have the right balance of leads coming in and sales agents to manage those leads, the downtime between acquisition and follow-up will be significant. Live call transfer leads take this component out of the equation, as leads are transferred immediately to your sales team during business hours for them to convert into instant sales.

2. Guaranteed interest

It goes without saying that qualified leads will have an interest in learning more about your product or service. What is important to recognize, however, is that these leads will be in the right frame of mind when they connect with your sales team and be ready and open to discussing how your organization can help them to address their needs.

3. Guaranteed contact

Unlike online lead generation, live transfer leads guarantee that there will be someone on the other end of the line for your sales agents to speak with. With online lead gen methods, your sales agents are required to follow up with potential leads in order to connect with them and make their pitch. This can involve a lot of time spent playing phone tag, sending e-mails back and forth, and otherwise just trying to connect with the prospect – none of which is an issue with live call transfer leads.

4. Leads are pre-qualified

Qualifying leads is so important to the lead generation process. Not only will it save your sales team from having to filter through individuals who do not qualify for your particular offering, but it will also help you build a stronger list of potential prospects.

While web forms, surveys, and social media campaigns are all great ways to qualify leads in an increasingly digital age, no method will allow prospects to be more thoroughly qualified than a conversation with that individual about their background, their needs, and their level of interest in your product or service. Using live call transfer lead generation can increase the likelihood that the leads coming through to you are of the highest quality.

5. Leads are “warmed up”

One of the more difficult aspects of traditional online lead generation is that by the time sales agents reach the leads, they may have changed their mind about your service, connected with another supplier, or otherwise become “cold” to the idea of continuing the sales conversation with you.

This is much less likely to happen when a company uses live transfer leads because the leads are effectively “warmed up” to your organization’s pitch by high quality call centre staff. This pre-conversation will make it very easy for your sales team to move seamlessly into their pitch and convert the lead into a sale.

6. Free up your time

In addition to removing the burden of your sales staff having to reach out to each individual lead in an outbound manner, a live transfer lead campaign will free up your marketing team’s time in a few other ways as well. Social media campaigns and web forms are incredibly time consuming, from set-up to management to follow-up, and not to mention the market is more saturated than ever. Utilizing a live call transfer lead program will improve your sales and marketing efficiencies and free up your time, letting you focus on what matters most: matching interested individuals with your product/service and turning those matches into sales.

7. Grow your sales

Speaking of sales, the fact that these types of live transfer lead campaigns can boost your company’s sales should be music to any marketer’s ears. Simply put, running a campaign that fosters faster and more effective communication between your sales staff and interested, qualified parties will undoubtedly make your operation more successful and boost your bottom line. Not only will processes become more efficient for your sales agents, but the process is streamlined for interested customers as well. This will translate to an increase in conversions and a noticeable impact on the growth of your sales program.

While these are just a few reasons that live call transfer leads may be a good fit for your company or your marketing program, our staff would be happy help you determine what your best approach to lead generation may be.