Growing up, we’re always being told to work hard. The harder we work for what we want, the closer we’ll bring ourselves to our goals. However, often times it can seem as though, no matter how hard we work, our goals are still a bit further than an arm’s length away from us. While working hard is commendable and advisable, working smart will make all the difference. This is especially true with conversion rate optimization. Here are a few tips that will increase your conversion potential and ROI.
First, think ease and speed. Make the signup process for registration easy and simple. Need arthritis leads or mobility leads? Do not force the customer to type so much.
A quick follow up after the prospective lead has registered is also a must. When a pharmacy lead registers on your landing page, it is because they require more medication, and it is up to you to close the deal before that medication runs out and that Rx lead is forced to explore your competitors’ offers.
In addition to the ease of use, the look and overall ‘feel’ of your landing page is extremely crucial. For instance, research has shown that simply choosing the right colors can produce a dramatic impact on your ROI. Furthermore, if the overall appearance of the landing page is of professional quality, the site will produce an increased feeling of security for potential private insurance leads who might be weary of giving away their insurance details, otherwise.
It is also essential to be informative. Leads within the medical vertical, such as diabetic leads, cpap leads, hearing aid leads, catheter leads, vision leads, among others, will feel safe because the potential customer will know exactly what they are getting once they opt-in. If the landing page produces doubt, your conversion rate may suffer. This is expressly true for potential donut-hole leads, who exist within the Medicare Part D coverage gap. Additionally, a highly informative landing page will motivate durable medical equipment leads and other professional prospects opt-in to your services.