We’ve heard of the term lead nurturing tossed here and there within the industry, however, what is really lead nurturing?
Lead nurturing supports the conversation of the customer before, during and after their buying process. It’s about building relationships through conversations and connections in addition to valuable marketing campaigns. If your sales team is following up on nurtured leads, the conversation rates will blossom, however, remember that impressions matter.
Remember make time to nurture your leads. We’re all busy, it’s the nature of the business, setting aside 10 minutes or assigning someone else to assist could mean a difference between a $100 day to a $1000 day.
Treat all, good quality leads like future customers ’cause that is what they are. You treat them with respect and humanity, they will spread the word for you, thus sustaining and maintaing a company’s reputation. Obtaining quality leads through an agency or firm will deliver the best, it’s up to you to close to sale.
Here’s a saying that one of my bosses once told me that I’ve carried throughout my future and an inspiration in the lead generating market: Personalization increases reception of information and action. It’s easy for a company to say where they’re from, however, more people are interested in the “Who” aspect.
It’s human nature to worry about existing clients. Rarely, due to stress, work load and or other circumstances do we stop and think about “who could be our next client.”
We are slowly climbing out of the “recession” period, therefore, let’s make the best of the leads.