Compliance can often have companies cursing, especially those in the healthcare industry that truly want to help people. You can provide a healthcare good or service that improves lives but who you can reach out to is limited by government regulations. But compliance does not have to have a negative impact on you, your sales, or the health and happiness of your customer. Embracing these regulations can be the best thing you ever do for your business.
What Is Compliance?
Essentially, in this circumstance, compliance means that you follow your government’s laws on fair marketing practices. However, the regulations can first appear to be a confusing array of rules and acronyms. Laws also apply across media platforms, with different regulations applying to online, offline, and mobile channels. From the TCPA to Canada’s new Anti-Spam legislation, it can be difficult to ensure that your leads are legal, even if you have the best intentions.
How Compliance Can Help
Compliance is vital to your business, even beyond adhering to the law. Focusing your marketing on a specific leads will increase your ROI and strengthen your brand image. It may be surprising that increased revenues are only part of the benefits of compliance.
1. Increased ROI
Limiting your marketing capabilities increases ROI. While decreasing your audience may not sound right at first, targeting on compliant leads uses your marketing budget most effectively to optimize conversions. When you limit your contact to an audience that is already interested in your product or service, you cut costs and maximize sales.
2. Strengthens Brand Image
Ethics and marketing regulation compliance often go hand in hand. People value companies that are customer-oriented and take their time, needs, and wants into account, which are actions that often coincide with compliance standards. Reputations matter, especially in the healthcare industry, and law breakers or “spammers” will not be taken seriously. There is a great degree of faith that goes into purchasing a product or service from a health and wellness provider. If you respect your customer, they will respect you back, resulting in trust – and word-of-mouth publicity and increased ROI.
How Can Compliance Be Ensured?
Compliance can be ensured in many ways, though many of them are time consuming and ultimately frustrating. There are dozens of regulations that dictate what is lawful but very few people enjoy reading through pages upon pages of “legalese.” It takes an incredible amount of time and devotion to guarantee that you are not violating any rules, while breaking the law only takes a moment.
The Role of Lead Generation Companies
Among the many reasons why businesses seek out lead generation firms is because lead generation firms rely on marketing regulation compliance as the foundation of their companies. If you use one, it should be automatically assumed that they are lawful, which removes any guesswork a business may have about compliance. They will provide you with compliant leads that will leave you free to optimize conversions and increase your ROI with ease. Prizm Media especially stands out, as they have generated over 13 million verified, quality leads for over 600 clients within the healthcare and wellness industries.
For more information or if you have any questions, contact Prizm Media today at (604) 326-0096 or at [email protected]!