by Zeeshan Hayat | Mar 29, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
It is often said that no form of advertising is more effective than word of mouth. It’s credible, reliable – and often, free of charge. Just think about your own experience: if you are looking for a restaurant to check out or want to get opinions on the latest movie...
by Zeeshan Hayat | Jan 19, 2018 | Blog
Today, few people would argue the immense role that social media plays in how we interact – both with each other and with our favorite companies. To get a real sense, consider that a 2016 Forbes article suggested that there were 900 million people on Facebook’s...
by Zeeshan Hayat | Oct 16, 2017 | Blog, Healthcare Marketing, Pharmacy Marketing
Marketing is a complicated, competitive, and constantly evolving industry. It’s becoming increasingly difficult to reach one’s target market among a sea of competing messages. Add in the fact that there are more social channels than ever before to promote your...
by Zeeshan Hayat | Sep 20, 2017 | Blog, Healthcare Marketing
These days it seems like the research around consumer decision-making is focused solely on the millenials. While this group is undoubtedly an important part of our economy’s future, it would be a mistake to forget about the baby boomers. As a refresher, baby boomers...
by Zeeshan Hayat | Sep 6, 2017 | Blog, DME Marketing, Healthcare Marketing
For companies in the healthcare industry, the over 65 demographic is an incredibly important part of your customer base. It’s a demographic that often comes to rely on products and services. It’s also one that is rapidly growing. According to the Transamerica Centre...
