by Andy | Jun 11, 2018 | Blog, Healthcare Marketing
It is the foundation of all goal setting philosophies: the SMART principle. It states that a good goal is one that it specific, measurable, attainable, realistic, and time sensitive. While this principle is so widely known, it can be difficult to put into practice....
by Andy | May 30, 2018 | Blog, Healthcare Marketing
On this blog, we have written time and again about how competitive today’s healthcare industry is – specifically in the pharmacy and durable medical equipment (DME) spaces. According to Grand View Research, the DME market alone was valued at 41.9B in 2016, and...
by Andy | May 23, 2018 | Blog, Healthcare Marketing
In an increasingly digital world, conferences and trade shows are one of the last remaining reasons to hop on a plane instead of a video chat. Whether it’s that people like the occasional excuse to visit a new city, or that you just can’t beat the power of a true face...
by Andy | May 16, 2018 | Blog, DME Marketing, Healthcare Marketing
In 2018, it is a given that social media has become an essential part of how we communicate on regular basis. As we become increasingly reliant on social media to gather and share information, we will inevitably see it’s uses expanded into more and more aspects of...
by Andy | Mar 29, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
For as long as products have been advertised, marketers have relied on what we call “influencers” to help position products in the eyes of viewers. Whether it’s athletes on cereal boxes, celebrity endorsements, or brand advocates (think “Cover Girl”) – the influencer...
by Andy | Mar 29, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
It is often said that no form of advertising is more effective than word of mouth. It’s credible, reliable – and often, free of charge. Just think about your own experience: if you are looking for a restaurant to check out or want to get opinions on the latest movie...
