by Andy | Mar 29, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
For as long as products have been advertised, marketers have relied on what we call “influencers” to help position products in the eyes of viewers. Whether it’s athletes on cereal boxes, celebrity endorsements, or brand advocates (think “Cover Girl”) – the influencer...
by Andy | Mar 29, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
It is often said that no form of advertising is more effective than word of mouth. It’s credible, reliable – and often, free of charge. Just think about your own experience: if you are looking for a restaurant to check out or want to get opinions on the latest movie...
by Andrew Kussy | Oct 16, 2017 | Blog, Healthcare Marketing, Pharmacy Marketing
Marketing is a complicated, competitive, and constantly evolving industry. It’s becoming increasingly difficult to reach one’s target market among a sea of competing messages. Add in the fact that there are more social channels than ever before to promote your...
by Andrew Kussy | Sep 20, 2017 | Blog, Healthcare Marketing
These days it seems like the research around consumer decision-making is focused solely on the millenials. While this group is undoubtedly an important part of our economy’s future, it would be a mistake to forget about the baby boomers. As a refresher, baby boomers...
by Andrew Kussy | Sep 6, 2017 | Blog, DME Marketing, Healthcare Marketing
For companies in the healthcare industry, the over 65 demographic is an incredibly important part of your customer base. It’s a demographic that often comes to rely on products and services. It’s also one that is rapidly growing. According to the Transamerica Centre...
by Andrew Kussy | Aug 22, 2017 | Blog, Healthcare Marketing, Pharmacy Marketing
In America, the average person spends nearly two hours (approximately 116 minutes) on social media every day. That’s why a strong social media strategy often leads to a strong overall marketing strategy. The challenge of having a strong social media strategy is...
