by Rumana Dsouza | Nov 28, 2016 | Blog, DME Marketing, Healthcare Marketing
Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no...
by Rumana Dsouza | Nov 18, 2016 | Blog, DME Marketing, Healthcare Marketing
Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly...
by Kevin Tran | Oct 20, 2016 | Blog, Healthcare Marketing
Sales and marketing. Two words so commonly grouped that they often become synonymous, if not confused entirely. While this may seem obvious, sales and marketing are two very different processes, each contributing to the overall success of a business’s bottom line....
by Kevin Tran | Oct 12, 2016 | Blog, Healthcare Marketing
The concept of consumerism is one that permeates so many facets of our daily life, whether it is through our purchase habits, our relationships to the things we own, or how we use consumption to perform our identities. While there is much to be said about consumerism,...
by Kevin Tran | Oct 5, 2016 | Blog, Healthcare Marketing
The medical device market is widely understood to be one of the largest markets in the healthcare industry, which can make things exceptionally challenging for marketers struggling with how to market a medical device. According to Market Realist, the United States...
by Kevin Tran | Sep 28, 2016 | Blog, DME Marketing, Healthcare Marketing
These days, the suite of tools available to digital marketers is more diverse than ever before. From pop-ups, to landing pages, to social media campaigns, the channels through which to reach your target consumer are constantly evolving, so it’s no surprise that it is...
