by Andy | Aug 10, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
Credibility: it’s tricky to build but oh so easy to lose. This is especially true of those working in the healthcare or pharmacy space, where customer trust is an essential part of meeting your sales goals and building growth into your business. Today, we are going to...
by Andrew Kussy | Aug 3, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
Chances are, when you think about augmented or virtual reality (AR/VR), you are picturing a mall kiosk with a big headset and teenagers swinging their arms around playing video games. While that is absolutely one application of this technology, the truth is that...
by Andy | Mar 29, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
For as long as products have been advertised, marketers have relied on what we call “influencers” to help position products in the eyes of viewers. Whether it’s athletes on cereal boxes, celebrity endorsements, or brand advocates (think “Cover Girl”) – the influencer...
by Andy | Mar 29, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
It is often said that no form of advertising is more effective than word of mouth. It’s credible, reliable – and often, free of charge. Just think about your own experience: if you are looking for a restaurant to check out or want to get opinions on the latest movie...
by Andrew Kussy | Oct 16, 2017 | Blog, Healthcare Marketing, Pharmacy Marketing
Marketing is a complicated, competitive, and constantly evolving industry. It’s becoming increasingly difficult to reach one’s target market among a sea of competing messages. Add in the fact that there are more social channels than ever before to promote your...
by Andrew Kussy | Aug 22, 2017 | Blog, Healthcare Marketing, Pharmacy Marketing
In America, the average person spends nearly two hours (approximately 116 minutes) on social media every day. That’s why a strong social media strategy often leads to a strong overall marketing strategy. The challenge of having a strong social media strategy is...
