by Zeeshan Hayat | Mar 8, 2017 | Blog, DME Marketing, Healthcare Marketing
If lead generation is your forte, you know that leads are only as good as the website that creates them. It’s a no-brainer that optimizing a website has a direct impact on your lead generation efforts. Luckily, it isn’t too overwhelming or tedious to design a landing...
by Zeeshan Hayat | Feb 20, 2017 | Blog, Healthcare Marketing
B2B Lead Generation If you work in sales or marketing, you know that traditional lead generation strategies focus on lead quantity rather than quality. The ultimate goal is to secure as many leads as possible, which is why the priority is to attract a high volume of...
by Zeeshan Hayat | Feb 8, 2017 | Blog, DME Marketing, Healthcare Marketing, Pharmacy Marketing
Healthcare marketing is an increasingly competitive field, and it is dominated by players who have the foresight to plan ahead and predict changes. Like every business sector, the consumers’ primary attention has shifted to digital. Analyzing trends allows you to...
by Zeeshan Hayat | Nov 28, 2016 | Blog, DME Marketing, Healthcare Marketing
Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no...
by Zeeshan Hayat | Nov 18, 2016 | Blog, DME Marketing, Healthcare Marketing
Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly...
