by Andrew Kussy | Aug 15, 2017 | Blog, DME Marketing, Healthcare Marketing
In today’s healthcare landscape, it can be difficult to reach the right patient at the right time. That’s why a projection released by CMS (Centre for Medicare & Medicaid Services) earlier this year suggests that national health spending has reached nearly...
by Rumana Dsouza | Mar 8, 2017 | Blog, DME Marketing, Healthcare Marketing
If lead generation is your forte, you know that leads are only as good as the website that creates them. It’s a no-brainer that optimizing a website has a direct impact on your lead generation efforts. Luckily, it isn’t too overwhelming or tedious to design a landing...
by Rumana Dsouza | Feb 8, 2017 | Blog, DME Marketing, Healthcare Marketing, Pharmacy Marketing
Healthcare marketing is an increasingly competitive field, and it is dominated by players who have the foresight to plan ahead and predict changes. Like every business sector, the consumers’ primary attention has shifted to digital. Analyzing trends allows you to...
by Rumana Dsouza | Nov 28, 2016 | Blog, DME Marketing, Healthcare Marketing
Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no...
by Rumana Dsouza | Nov 18, 2016 | Blog, DME Marketing, Healthcare Marketing
Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly...
